the team


We Are Imaginal was founded to create a platform for talented creatives to come together and work efficiently on projects and share our expertise. 

Lucy Nolan – Director and Coach

Lucy has worked in digital media for over 15 years for the arts, public sector and publishing sectors including Mumsnet, the Evening Standard and Independent, creating campaigns for the likes of Google, YouTube, Sky and L’Oreal. 

Her passion is coaching and mentoring young people and she volunteers for charities such as Yes Futures and mentors graduates in her own time supporting them as they carve out their career steps. 

Recent accomplishments have seen Lucy support the best selling author, William Whitecloud, to rapidly take his flagship experiential coaching course online at the start of the Covid-19 pandemic in 2020.

With 1,700 participants across 34 countries, the challenge was to coordinate groups and train up team leaders in under 2 weeks to deliver a powerful training course, Create Your Destiny. The course was a roaring success and will launch for round 2 with the aim of doubling the number of participants. 

Afreeca Taiwo – Events Consultant and Mentor

Afreeca has over ten years experience managing events including in HR and training for up to 4,000 delegates. After graduating with an upper-class honours in Events and Business Management, her career has also seen her tour and coordinate sold-out concerts at iconic venues such as the O2, Wembley and Brixton Academy. 

A Horizon Award winner and member of the British Association of Festivals, Afreeca has worked with some of the biggest UK and Afro-beats artists including; kiss Daniel, Naira Marley, Rick Ross, Wretch 32, Miss Banks, Lady Leisha and Skeptor.

Alongside her extensive event management experience, Afreeca has also worked in top London universities providing student support and 1-2-1 mentoring and has experience supporting young people with learning difficulties such as ADHD and dyslexia. 

Find out more about the GSM London Horizon Award here.