the team


We Are Imaginal was founded in order to create a platform for talented creatives to come together and work efficiently on projects where we can share our expertise. 

Lucy Nolan – Director and Coach

Lucy Nolan is a highly accomplished digital media professional with over 15 years of experience working for renowned organizations such as Mumsnet, the Evening Standard, and Independent. During her career, Lucy has led campaigns for prestigious brands such as Google, YouTube, Sky, and L’Oreal, showcasing her expertise in the field.

Beyond her professional pursuits, Lucy is a passionate advocate for coaching and mentoring young people. After volunteering her time for charities such as Yes Futures to mentor and coaches young people, she is now establishing the Imaginal Foundation in Ghana with a focus on training and coaching young entrepreneurs in leadership, digital marketing and customer service skills.

In 2o20 she delivered a powerful training course to over 8,000 participants across 50 countries, as well as a designing an interactive virtual training course for young people for Lambeth Council and supporting the implementation of a digital platform for hundreds of small businesses in the UK with Totally Locally and Visa to enable them to operate online.

Lucy is currently working with Ryan Pinnick, a top UK speaker and his training academy SuperGenius as well as the US speaker and coach Carlos Patterson on their digital strategies.

Afreeca Taiwo – Events Consultant and Mentor

Afreeca has over ten years experience managing events including in HR and training for up to 4,000 delegates. After graduating with an upper-class honours in Events and Business Management, her career has also seen her tour and coordinate sold-out concerts at iconic venues such as the O2, Wembley and Brixton Academy. 

A Horizon Award winner and member of the British Association of Festivals, Afreeca has worked with some of the biggest UK and Afro-beats artists including; kiss Daniel, Naira Marley, Rick Ross, Wretch 32, Miss Banks, Lady Leisha and Skeptor.

Alongside her extensive event management experience, Afreeca has also worked in top London universities providing student support and 1-2-1 mentoring and has experience supporting young people with learning difficulties such as ADHD and dyslexia. 

Find out more about the GSM London Horizon Award here.