Connecting Change Makers, Leaders and Creators

Founded in 2018 by Lucy Nolan in order to build a network of passionate thought-leaders and connect them with communities for transformational change. 

Building on 15+ years of product development and digital marketing experience, Lucy helps clients on strategy and implementation of end to end solutions.


As well as the connotations of imagination, the name for the business is inspired by imaginal cells. These incredible cells start out as individuals and then cluster together within a chrysalis. As they reach critical mass, a metamorphosis takes place and the new form evolves as a butterfly.


The old structures such as politics, corporates and education no longer offer the same level of security and stability that they once did.  As individuals, we need to come together to support each other in times of change, creating new structures of support that allow for to people adapt.


In order to operate at our highest ability in times of change, we not only need to be comfortable with adapting but we will need the ability to make connections that haven’t been made before. Empowering and championing diversity in everything we do will lead to this creativity and growth.


Lucy has worked with a wide range of clients for over 15 years to create product and digital marketing strategies, building solutions and activating digital campaigns. 

Her passionate approach to using technology for transformation has seen success with online campaigns for charities, retail, finance, publishers and government organisations. 

Leveraging technology for peer-to-peer sharing and community growth is also her passion including creating ambassador and referral programs that enable word of mouth. 




After identifying the limitations for activating campaigns due to technology and development resources, she now specialises in helping start ups and entrepreneurs identify the best solutions that will enable their growth including CRMs, Web and Mobile applications,  SEO and social media strategy.

Her overall approach is to create a solution that takes an idea into reality by adopting the latest technology and digital marketing strategies.   

Clients and campaigns include; Aviva, Sky, Mumsnet, Evening Standard, Independent, Google, Youtube, L’Oreal, Rolex, Universal Pictures, Dixons Carphone, Tesco, Sweaty Betty, Superdry, Monsoon Accessorize.